About Us


Not Enough Merch celebrates the fascinating sport that is, Formula 1. Growing up, we were the kids that didn't pay attention in school, seemingly in our own world of doodles, drawings and little F1 car scale models. We’ve had little toy cars in our hands since we were in diapers. Some things never change... We’re no longer in diapers, though!

Since its inception in 1994, we've grown into a group of artists that design, create and produce F1 themed gear that we're proud of. Formula 1 makes us happy and we want to be able to share that happiness with you!

So welcome to Not Enough Merch and when you do find the things that are just right for you, don’t hesitate to click the buy button, we promise, we never sell anything we’re not incredibly proud of. And when our package arrives and you fall in love with us, do come back. Because hey, you can never have enough F1 merch!  

If you have any special requests, suggestions or just want to say hi, do fill the following form, we read and respond to each email we receive, there's nothing we like more than our customers telling us how much they liked our products!  

Say Hi to Benny while you're here! :)